In the first half of 2023, the average price of smartphones increased by 32% for Android

Now, to buy a smartphone at retail, Russians need to pay about 25 thousand rubles, at least on average. Yes, analysts have calculated that the average price of gadgets has risen by 32% in the first half of the year alone.

The growth leaders are the most popular models, such as iPhone, Samsung, Realme and others. It is also worth considering that the 14th iPhone model took up half of the total imports. Apple products as a whole are famous for the price increase for each new gadget. Also, suppliers dealing with South Korean Samsungs mainly bring more expensive models, which give out greater marginality when selling.

Chinese manufacturers are also trying to replace some Samsung models that do not reach our market. They began to pay less attention to the sale of badge smartphones, focusing all their efforts on the sale of the middle and high price segment.

According to the statement of M.Video-Eldorado it also became known that the most popular models for purchase were the Redmi line from Xiaomi, Tecno Spark, as well as products from Apple, which also led in monetary profit.

Smartphones are also actively being bought on the Wildberries platform. In July alone, it was possible to observe a 56% increase in demand for these gadgets. Most often, users searched for a phone worth from 12 thousand to 15 thousand rubles.