Nexon to launch Overwatch Mobile in Asia

April 28th Korean edition news.mtn.co.kr It literally blew up the information space with exciting news from the fields of the gaming industry. According to their exclusive information, South Korean gaming giant Nexon is preparing for the triumphant launch of the mobile version of the legendary Overwatch shooter, taking on the burden of distribution at least in South Korea and Japan. The news has caused a wave of excitement among millions of fans of the game around the world, looking forward to the opportunity to plunge into the dynamic battles of their favorite characters on their smartphone screens.

Korean sources report an equally heated struggle between leading game companies for the right to distribute new projects in the StarCraft universe. The legendary legacy of Blizzard Entertainment, in addition to the ambitious Nexon, is claimed by industry heavyweights such as Netmarble and NC. 

Of particular interest is the information that Blizzard Entertainment itself is developing Overwatch Mobile, without involving Chinese NetEase Games and other foreign partners in cooperation. This move marks a new strategy for the American gaming giant, which began with the successful launch of Warcraft Rumble. At that time, Blizzard also preferred to do it on its own, which became a noticeable difference from the development of Diablo Immortal, which was initially focused on the Asian market and was created in collaboration with NetEase.

The new approach speaks to Blizzard's desire to more closely control the development and localization process of its mobile projects, taking into account the specifics of various regional markets. Perhaps the company took into account the experience of Diablo Immortal and decided to rely on its own expertise to achieve maximum quality and meet the expectations of fans.

The news that Nexon will become the distributor of Overwatch Mobile in key Asian regions looks quite logical. The company has extensive experience in promoting and supporting online games, and its deep understanding of the local audience can be a key factor in the success of the mobile version of the popular shooter. Japan and South Korea are among the most developed mobile gaming markets in the world, and partnering with such a strong player as Nexon opens up huge prospects for Overwatch Mobile.

The fight for StarCraft IP is also not accidental. The iconic series of real-time strategy games has had a huge impact on the development of esports and is still very popular among players around the world. Any new project in the StarCraft universe is bound to attract the attention of millions of fans, and the right to distribute it is a tasty morsel for any game company. Given the ambitions of Netmarble and NC, it can be assumed that Blizzard is considering various options for cooperation, seeking to find the most profitable and reliable partner for its future StarCraft projects.